Formulate the right questions

Use ethnographic research to solve business problems and boost your innovation.

Breakthrough insights are grounded in understanding the human experience. It starts with a design for in-context research.

We spend time with people in their daily activities, as they interact with the people, products, services, and environments relevant to you. We pay attention to specific details related to your objectives — as well as wider socio-cultural factors that speak to your strategies.

Observation and data collection is not the end of what we do for you. We connect razor-sharp analysis with significant cultural, technological, and economic trends. We share rich observations and insights in energetic workshops, and give you tools to act on these insights.

We map territories of human experiences to help you make informed decisions, set a new course of action, design better experiences, identify opportunities for progress, and grow your competitive advantages.

Our qualitative research outcomes align with your objectives and values.