We
acquire deep knowledge,
generate key insights,
and
identify opportunities for change.
Knowledge
Using ethnography and other qualitative research methods, we acquire knowledge about any aspect of human experience that matters to your business.
We observe and spend time with people in context — as they're interacting with other people, products, services and environments — to understand the key dimensions of a given experience (or what matters to them). We develop a strong understanding of the wider social, cultural and industry landscape influencing people's behaviors, perceptions and choices in a given arena.
Insight
After analyzing a vast array of empirical data, we create conceptual models that describe the key components of an experience.
We tell stories about how people use, think about and make meaning of the products, services, and brands that populate their daily lives.
We generate ideas for changing an experience by showing how interventions in the current experience might lead to new and better experiences. We identify and explain market segmentation in fundamental terms.
Change
In collaboration with our clients and partners, we develop a set of decision-making tools — such as opportunity maps, design recommendations, future scenarios, strategic roadmaps — that become the foundation for creating change, whether big or small.
The outcomes range across a variety of objectives, e.g. to develop new products and services; to enhance current products and services; to direct marketing and communications campaigns; to shift or refresh brand identity and positioning; to improve product packaging; to facilitate organizational learning and transformation.
With decades of experience as research and development professionals,
our principals have worked in a range of industries,
supporting the business goals of clients
across America, Europe, and Asia.
Industries
consumer electronics,
e-business,
healthcare,
travel,
telecommunications,
financial services,
education,
food,
retail services,
semiconductor and consumer packaged goods,
security,
as well as government agencies.
Goals
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supporting new product development, improving existing products, launching products in new markets
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developing and refining brand identity, positioning, and customer relations
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defining marketing and communication strategies for new and exisiting products and services
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providing strategic roadmaps for (new and existing) businesses, products, and services
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shaping online services and experiences
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facilitating adoption and organizational learning
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shaping program management, change management, and process improvement initiatives